From the pages of international press to the desks of major NYC fashion executives, there is a passionate conversation brewing --
How do we create a New York Fashion Week experience that makes sense to designers, press, buyers, and the fashion loving public?
The answer is LAUNCH NYC, a phenomenal 8 day experience that takes New York Fashion Week to a whole new level. With over 5,000 sq. ft. of ground floor level storefront space, our diverse + experienced team of fashion professionals and event planners will use their production experience to take your NYFW presentation to the next level.
LAUNCH NYC combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, under the best lighting and sound conditions, to fashion's top press, wholesale buyers, loyal customers and VIPs. At the same time, designers can present sales samples of their latest FW14 collection in the adjacent showroom for buyers + press to view privately by appointment. Finally, in the retail store, designers can sell their collection of clothes, accessories and jewelry to the public directly after the runway show and throughout Fashion Week.
This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint. LAUNCH NYC is a completely innovative, integrated New York Fashion Week experience that is sustainable for designers and the fashion industry as a whole.
Be part of LAUNCH NYC, a phenomenal 8 day fashion week debuting from February 5th-12th. The runway space consists of 4,000 sq ft of event rental perfection, and our diverse and experienced team of fashion professionals and event planners will use their production experience to take your NYFW presentation to the next level. Every runway show comes equipped with a full lighting rig and lighting technician, complete industry-grade sound system and seating for over 200. LAUNCH NYC offers a state-of-the art elevated runway for you to show your latest collection under the best conditions to your top press contacts, wholesale buyers, loyal customers and VIPs.
Feb 5th - 12th, 2014
In this prime Flatiron District retail pop-up, your current collection of clothes, accessories and jewelry will be available for sale directly to the public after the runway show and throughout NYFW. This beautiful ground level space with floor to ceiling windows is the perfect opportunity to sell your brand directly to fashion lovers throughout Manhattan. Comprised of over 1,000 gorgeous sq ft, your designs will be well assorted with maximum exposure & enormous foot traffic. You never know who is going to show up!
*All dressing rooms, mirrors, sales associates, POS system, racks and display cases included.
Jan 28th - Feb 12th, 2014
Join our pop-up private 400 sq ft showroom from January 23rd-February 12th, and show your FW14 salesman samples to buyers & press in the most gorgeous, accessible ground level space in Manhattan. Our dedicated, experienced full time sales rep will get to know your line and give you tips on how to present it well. She will also be available on site for all appointments to ensure you get the best representation possible. Each designer will have access to a full or half rack, overhead shelving/presentation space and a featured rack for lookbooks & line sheets by the conference table.
Jan 28th - Feb 12th, 2014